In 1954, the introduction of color TV heralded the dawn of a new era in entertainment. On November 19, more than 50 years after that dramatic shift, a new era in home entertainment begins with the New Xbox Experience, as millions of Xbox 360 consoles transform in an instant through the power of software.
A bold new future begins now, where high-definition (HD) entertainment is delivered in an instant, the best games share the stage with the best movies and TV shows, and every experience is shared with friends and family in the same room or around the world.
Industry-Defining Milestone
By the end of this month, Xbox 360 will reach another industry-defining milestone: 25 million Xbox 360 consoles sold worldwide. It has taken the leading next-generation game and entertainment console just three years to eclipse the total lifetime number of original Xbox consoles sold.
The future of home entertainment is Xbox 360—it's on-demand, it's high-definition, it's always social, it's all in one place," said Don Mattrick, senior vice president for the Interactive Entertainment Business at Microsoft Corp. "With the New Xbox Experience, we will reach the next generation of Xbox owners, 25 million and beyond. We are at a watershed moment, backed by the largest entertainment brands, with an incredible lineup of entertainment unmatched in any industry."
Friends and Favorite Entertainment
With the launch of the New Xbox Experience, Xbox 360 owners have a limitless world where the best games, movies and TV shows are ready to share with friends across the globe through Xbox LIVE
Biggest Names in Entertainment
No device offers more entertainment than Xbox 360. In addition to Netflix in the United States, major film studios around the world unveiled their plans to offer feature films on Xbox LIVE in Canada, Italy, and Spain, truly transforming Xbox 360 into the world's largest online entertainment center.
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